How to Track Google AdWords Conversions with Contact Form 7 in WordPress
Setting up conversion tracking with Contact Form 7 is something that I run into quite often. After a while I’ve settled on what it probably the easiest and most reliable way to do this – simply tell...
View ArticleWhere the pay per click rubber hits the road…
I see this all the time… business owners think that their pay-per-click campaigns will automatically generate leads because their competitors are also using pay per click. Now, let’s say we have two...
View ArticleConversion & Goal Tracking Rule of Thumb – Google Analytics & AdWords
Rule of Thumb: Always send successful actions to unique Thank-You pages Let’s say your website has 3 different forms that users can submit. e.g. a contact form, a quote request form and a file upload...
View ArticleJust another business against SOPA
I could not have explained what is at stake with SOPA better. Every business that values free enterprise and free speech should add their voice towards stopping SOPA, as do we. The essence of SOPA is...
View ArticleHow to avoid Click Monkeys in your PPC campaign
The process of weeding out unwanted clicks begins with sensible ad content. Some businesses are interested in B2B traffic only, and don’t want any consumer clicks. For example, wholesalers want to sell...
View ArticleIs your website fast enough?
Not sure if your website is fast enough? If it takes more than 2 seconds to load a page, your site is too slow and will negatively impact the visitor experience.
View Article5 Questions to Ask Before Hiring a PPC Consultant
How long have they been running PPC campaigns? Clearly, experience matters. In Malcolm Gladwell’s book, Outliers, he makes the case that to become an expert in something, you need at least 10,000 hours...
View ArticleSomething different … WordPress website development for a photographer
Much of my work is in the paid search space and developing software around that space, but on the odd occasion I’ll develop websites, mostly in WordPress. I’ve done 2 photographer websites lately, and...
View ArticleAnswer The Phone, Be Nimble…
Today I called a local Toyota dealership to order a replacement seat belt buckle. The local dealership was quite helpful in looking up the part number and checking local inventory. I thought I might be...
View ArticleThe Power of Google Search
Last week Simple Smart was invited to the Google Ad Agency Summit in NYC. One the the most striking presentations was this one, which illustrates how powerful search has become in changing our world...
View ArticleGood News! AdWords Conversion Window extended to 90 Days
This is good news for AdWords advertisers who want to track conversions beyond 30 days (the short explanation is that conversions are not attibuted to Google AdWords if the user converts AFTER 30...
View ArticleStop your competitors from using your business name – to steal your customers
In AdWords, some advertisers will not only bid on your business name to try and steal customers, but they’ll also use your business name in ads to try and confuse people. The best solution to prevent...
View ArticleAdWords Script to find 301/302 Destination URL redirects
This is a quick AdWords script I wrote to test all active destination URL’s in an account. If the destination URL is 301 or 302 redirected to another URL, a message is logged so that the ad or keyword...
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